I believe that some Canadian stores decided not to sell American products like Jack Daniels etc and in some cases where they had stock it went largely unsold as customers refused to buy it, here in the UK I do know people who've decided to boycott American products where possible
The majority of the world has woken up to the fact that America is no longer a trusted ally or partner, in the short term we are still tied by international trading systems and supply chains as many things are globalised however companies and indeed entire countries are now looking to diversify their reliance on the US to avoid being hamstrung long term.
These global chains can take a while to break or at least water down so the liklihood is that a lot of this won't happen until after Tango man has left office however he's undoubtedly damaging the US's position and standing in the world long term.
Companies and countries are right to be wary as we simply don't know what follows Trump as it may even be worse, JD Vance anyone 
This is the standard media/globalist framing: America under Trump is the problem, so boycott Jack Daniel’s and “diversify” towards who, exactly? China?
Canadian stores soft-boycotting American goods and UK consumers doing the same is performative and self-defeating. Canada’s leadership has spent years posturing against Trump instead of fixing its own productivity, housing, energy, and investment problems. That's displacement masquerading as strategy. Moving deeper into China’s economic orbit is not “diversification” it’s trading one dependence for a far more coercive one.
The United States is openly treating China as the primary long-term strategic and economic threat. Many traditional allies, including us, have spent the last two decades free-riding on American security guarantees while deepening commercial ties with Beijing, lecturing Washington on trade deficits, and treating American industrial policy as somehow illegitimate. When the US finally starts acting in its own interest with tariffs, reshoring, confronting IP theft and overcapacity, the same voices cry “unreliable ally.” That's just resentment at the end of a free ride.
Global supply chains will adjust, but the idea that the rest of the world can casually “water down” reliance on the US market, dollar system, technology, and security umbrella without serious costs is a fantasy. Companies and countries that treat the current US as the greater risk than China, an authoritarian rival with explicit revisionist goals, are making a long-term strategic error.
Trump is temporary. The structural choice between a rules-based (if imperfect) American order and a Chinese hierarchical one is not. There isn’t a third option at the moment.
The “what comes after Trump could be even worse - JD Vance anyone?” bit is just leftie wibble, but no surprise there the left has been branding every somewhat conservative leader as “worse than a Hitler” for decades. Vance’s record and public positions show continuity on the core issues, not a lurch into something darker. I would expect a Vance administration to be less divisive, JD is an order of magnitude less obnoxious than Trump.
