As an SP, one of the things that keeps me happy in this job is the depth I try to bring to it. For me, it’s never just about meeting as many new people as possible. I value genuine human connection, so seeing familiar faces is one of the best parts of what I do.
Over the years, an increasing proportion of my bookings have become regulars, and that’s very much the direction I want my business to go. My goal is to reach the point where the vast majority of my diary is filled by repeat clients. I’m slowly getting there, and it makes the work so much more enjoyable.
Some of my regulars I’ve known for years now. We’ve celebrated birthdays, talked through difficult times, laughed about life, and built a level of comfort and trust that simply isn’t possible in a first meeting. A few have even become genuine friends after leaving the client-provider dynamic behind.
Some of the kindest, most interesting people I’ve ever met have come into my life through this profession. I know it isn’t everyone’s preference - some people enjoy the variety, and that’s completely fair - but for me, there’s something really special about watching a connection grow over time. Those are the appointments I look forward to the most.