They did it!!
Depends on your definition of "it" or space to be more exact.
A common definition of space is known as the Kármán Line, an imaginary boundary 100 kilometers above sea level. In theory, once this 100 km line is crossed, the atmosphere becomes too thin to provide enough lift for conventional aircraft to maintain flight. At this altitude, a conventional plane would need to reach orbital velocity or risk falling back to Earth. The world governing body for aeronautic and astronautic records, the Fédération Aéronautique Internationale (FAI), and many other organizations use the Kármán Line as a way of determining when space flight has been achieved.
Branson "only" made it to about 60km, FWIW Bezos plans to reach an altitude of 100km.
Of course both are great achievements, less than 120 years ago marked the first powered flight and now private companies are reaching space.