All adverts (except maybe beautifully made perfume adverts with someone like Charlize Theron wafting about), all adverts suck. Especially ones at INCREASED VOLUME and ones completely inappropriate to the programme being interrupted, including BBC’s long adverts for its own material, and IMDb’s adverts for other fucking films before showing a mere trailer of a movie of interest.
The only relief comes from either VPN-ing an American show — which provides different adverts, mostly breezily advertised wonder drugs with a quickly recited long list of ‘side effects’ including death, or fantastic offers on how to become obese in some American diner.
A weak version is switching to a lesser-known ITV channel which has cheap-as-chips adverts with hilarious lack of polish.
(‘Ad’ comes from Latin advertere — to turn away towards something else — eg fetch popcorn, cup of coffee, anything to escape the subliminal programming being thrust at you to destroy any possible suspension of disbelief in what you wanted to watch.