You wonder how on earth they manage to stay in business with LM and GFE around as well 
It's on the main road isn't it, so probably more noticeable than LM or GFE.
Not everybody is going to be a member of a forum like this, so perhaps will be more casually aware of Blue Belle, notwithstanding the fact it seems like the biggest dump imaginable.
Makes you realise what a valuable resource UK Punting provides in steering punters away from the awful places like BB, and alerting them about the good places like LM and GFE.