As long as the award doesn't give them an inflated sense of worth.
There was a lass a couple of years ago in Glasgow who won first prize (was going to type came first but that could be misinterpreted) She was a great punt and I saw her more than once.
As a result of her 'status' she stopped seeing her regulars, doubled her prices, re-invented herself as a domme and then vanished from the scene altogether.
If she hadn't have won, I'd have had a few more punts with her.