Yeah I thought similar, why drop the iconic name

Surely better to call the new car something like the Fiesta E or similar

Perhaps they may do that, not sure when this new car will emerge
Just on the Fiesta I recall watching the launch on TV, I was actually at a mates birthday party and his dad made about 10 kids sit in front of the TV and watch it as it was important for the UK car industry.
My memory is a bit hazy from way back but i'm sure it was actually a news item on the 6 O'Clock news but was more like an advert, product placement on the BBC, surely not

Ford were always very good at marketing back then and if you watch old programs like The Sweeney and The Professionals they almost always drove the latest Fords, there's even dialogue where they talk about how great the car is which was obviously put in there as an advert.
Apparently they went out to Ford and Austin and basically asked them to lend them cars for filming, Austin would sometimes give then a car like a Dolomite Sprint but it was hit or miss and the colour could change week to week which fucked up continuity.
Ford on the other hand realised they were getting free product placement on hugely popular programs to an audience who were probably the target market for some of the cars so they virtually gave them the cars on a permanent basis.
Did wonders for the Granada in The Sweeney and the Capri in The Professionals