Author Topic: Haggling over a car - private sale  (Read 1318 times)

Offline Keema

Needing to buy a used car - found one on offer on autotrader for £9,500 which suits very well.  Sticking the reg into webuyanycar, it comes back with a valuation of £6,200. 

If I was to buy said car from a dealer, one that's been through the auction houses and with the dealer wanting their profit - what can I reasonably offer the private seller as the starting point to a haggle? 

Offline cheshiremark

we buy any car will want it cheap and thrive on the desperation of private sellers. They will then either put through auction and expect a return of about £800 profit, or will sell via Cazoo or similar and expect a gross margin of about £2500. Any VAT registered used car dealer will instantly owe VAT at 20% on the difference between the purchase price and selling price,will need to factor in around £500 for valeting, paintwork, service etc and factor in the cost of a warranty. They also need to pay staff, premises and other overheads like advertising and will try to make £1000 clear profit on the deal. As for valuations, look around and see whats advertised locally similar condition and mileage etc and bid what you are happy to pay.

Offline Gordon Bennett

The used car market is currently insane and I'd guess most sellers will want the "screen price" and not be minded to come down.

I'd ring them up, be enthusiastic but say before coming to look at it I'd want to know what their "best price" was. Who knows, they might tell you (I wouldn't though I'd just say it's the asking price).

One thing. The internet address of the Autotrader ad contains a long serial number. This serial number contains the date the ad was placed so you can get a sense if car has been listed for days/weeks/months but isn't selling. This might inform what sort of offer you make?

External Link/Members Only202206287256062.... Ad placed 28 June 2022

Offline Keema

Top advice guys - that autotrader date tip is especially useful to know.

Offline lamboman

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I assume that's a dealer price?
WBAC will also rip the price to shreds when they see the car.
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Offline Watts.E.Dunn

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And if you should be selling to we buy anycar etc do NOT expecet that price they will pay you to be anywhere near that offered to you online!

They will pick over it and any the slightest little defect, scratch, stone clip will knock its value down !..

Offline ik8133

If it's from a dealer, they usually knock a bit off if you aren't trading anything in.

Offline Zeusthedoc

I've made it a point to always negotiate in person.
have a look get a feel for it etc. Know your budget and strategy beforehand

This is how i plan:
-what is the maximum that you're willing/able to spend on a car (this must be a hardline for you)
-if you plan on hitting your ceiling, what are your expectations against that...so, if I buy it for £7k, then it needs to have alloys, bluetooth, ULEZ etc
-what do you expect to pay for it, crucially, this should be 15-20% below your ceiling to give you wiggle room to negotiate (based on features etc)
-your first offer should be somewhere between 10-25% lower than what you expect to pay
-don't offer more than 30% less than asking, 9 times of 10 you're going to lose any goodwill that the dealer is likely to have in negotiating with you. you might get lucky but chances are you'll piss them off
-take a friend who knows this information and you trust to pull you out when you're crossing hard lines that you've set above. at that point you're emotionally invested and likely to make a bad decision
-the market at the moment is stupidly inflated, so currently be prepared to overpay

good luck


Offline lillythesavage

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If it's from a dealer, they usually knock a bit off if you aren't trading anything in.


You might get lucky, but I doubt it, the price is the price these days, few will knock anything off unless it has sat around a while or been returned by another buyer. bare in mind anything you buy now is at the top of the market, prices are insane, but it will have a correction at some point, Sonner than most think,

A big Ford agent we do work for have survived on used cars for a while, but are not buying anymore and have reduced all stock cars to shift them, they have had a large delivery of new cars.

You are also wrong to think no part ex is to your advantage, part ex cars make dealers a good living, trust me, they want your part ex, even if it is not a retail car, you want your new car so will often take whatever they offer, there are traders who snap up the ones they cannot retail and pay a profit for them.
Often a late retail car will make more than the car you bought, and it is stock that comes to them.

We buy any car will be aware the correction is coming, so at the moment will low ball, it is Cinch that they sell them through, or put them through auction, 800 quid is a low figure on their expectations per car, it is more like 1500, those they retail through Cinch, more like 3k.

The dealer you are buying from quite likely paid way over the webuyanycar price at auction or as a part exchange, as said has to pay vat, give a minimum 3 month warranty, prep the car to retail ready, pay rent and rates, power and staff and cars are hard to find because of British Car Auctions, who own webuyanycar and Cinch trying to dictate the market.

Good luck with haggling, always worth a try, but if it is a car you want, do not waste too much time on it, finding another might not be so easy. At the moment it is still a sellers market.
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Offline contentguy

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Agree it’s a sellers market.

My lease is up and WBAC are offering me £8k more than the balloon payment.


Offline lillythesavage

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Agree it’s a sellers market.

My lease is up and WBAC are offering me £8k more than the balloon payment.

Nothing unusual in that, returned lease cars have been keeping a lot of main agents in business, with huge profit margins, from those that do not check.

When I bought the GTI about a year ago, WBAC offered 16200 for my 2017 GTD, upped it over 2 weeks to 18145, let them have it, no haggling for the damage on it, more than a grand over the retail price I paid, 3 years and 32000 miles earlier.

There will be a market correction though, small one now, but if more new cars come online, a big one.
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Offline jeanphillipe

I have a friend in the car trade.

Him and his dirty tricks usually get me a good discount.

You will get a better price estimate on parkers website.

Offline King Nuts

Needing to buy a used car - found one on offer on autotrader for £9,500 which suits very well.  Sticking the reg into webuyanycar, it comes back with a valuation of £6,200. 

If I was to buy said car from a dealer, one that's been through the auction houses and with the dealer wanting their profit - what can I reasonably offer the private seller as the starting point to a haggle?

We Buy Any Car is a racket and best avoided. I put my car's reg number in a while back. The site came back with a value of three quid. And then they wait a few days and come back with some baloney about the fact they've thought about it some more, and can now offer seven quid.

Adverts on TV and online nowadays are full of these jokers. They should all be avoided. Unless you want to get ripped off, of course. They're all a solution to a nonexistent problem.

Offline JimmySW

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I was in the trade for a while - look up similar ads in Autotrader and other sources and see what your car is advertised for and start with that as a valuation and bid accordingly.

Offline spiralnotebook

Someone I used to work with got friends to ring the seller and say it was overpriced etc so by the time he enquired and viewed he reckoned he always got a good deal. I could quite believe him, a naturally confident liar.

Thinking on, I wonder what the impact will be when electric becomes the only new option and if petrol stations phase out petrol as when 4 star disappeared from forecourts, what impact would there be on internal combustion second hand vehicle prices? If there was still freely available petrol, an increase in used I/C car prices?
« Last Edit: July 01, 2022, 10:12:15 am by spiralnotebook »

Offline lillythesavage

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We Buy Any Car is a racket and best avoided. I put my car's reg number in a while back. The site came back with a value of three quid. And then they wait a few days and come back with some baloney about the fact they've thought about it some more, and can now offer seven quid.

Adverts on TV and online nowadays are full of these jokers. They should all be avoided. Unless you want to get ripped off, of course. They're all a solution to a nonexistent problem.

My son is full time in the trade and myself part time, as I have stated we have sold cars to WBAC, different vehicles have different demand levels, some they will pay very good money for, in the case of our Golf, more than my son could retail it for once all the prep,servicing, overheads and VAT were taken into consideration. It makes sense to sell to them sometimes.

I will admit though, because we use the same one regularly, minor damage is overlooked.

The best way to use it is, not be in a rush to sell, they will low ball first, but increase over 2 weeks or so if the car is in demand, never take the first offer.

They are not trying to be a solution, it is a massive business involved in the biggest UK auction houses and retail sales that needs to be fed with vehicles, but it does dictate the market to some extent in that their massive stocks, takes a lot of vehicles off the open market.

No one is forced to use them  :unknown:
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Offline Keema

Did ok, bought from a haggled and saved 700 smackeroonies. Thanks everyone for the tips, a nice addition to the punting pot where haggling is never allowed.

Offline Roger111

Whenever I buy a car (Secondhand).
I check how much it is worth on wbac And aim to pay £1k more roughly

Bought a merc for 15k. The seller said wbac is offering 14k

Bought a bmw from a dealer for 20k. Wbac was offering 18.5k

If the shit hits the fan I can get 90% of my money back. Roughly

Mate bought a 40k car. Wbac had it at 28k. I think it was highly modded

I told him by a standard one which was 42k. Year newer abd wbac quoted 41k

Anyway he bought the crap one. Car turned out to be a nightmare and he really struggled to sell it




Offline lillythesavage

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Whenever I buy a car (Secondhand).
I check how much it is worth on wbac And aim to pay £1k more roughly

Bought a merc for 15k. The seller said wbac is offering 14k

Bought a bmw from a dealer for 20k. Wbac was offering 18.5k

If the shit hits the fan I can get 90% of my money back. Roughly

Mate bought a 40k car. Wbac had it at 28k. I think it was highly modded

I told him by a standard one which was 42k. Year newer abd wbac quoted 41k

Anyway he bought the crap one. Car turned out to be a nightmare and he really struggled to sell it

Beware buying private from sellers using WBAC as a guide price, make sure you check what they say and do all the relevant checks, plenty of unrecorded salvage is sold this way. There are companies that do a complete search of vehicle history, including cars sold buy salvage companies, HPI will not have that information.

WBAC prices will vary, depending how much stock they have, if the vehicle is wanted and a quick seller and will quickly change as the market does, that said, at the moment they will up the first offer if you have time to wait, usually, if the car has a demand.

Using it as a tool is no bad thing though.

Modified cars reduce the market for them, but if they are properly done can command a premium price, poorly modified they drop dramatically, again research the parts used or the companies that carried out the work, avoid owner modified.

The OP did well to get a 700 reduction, always worth trying but not always accepted in the current market, still 2500 over the WBAC price quoted, the dealer was obviously pushing the retail price and had plenty in it, or it had been around a while.

Always know the value of your part ex car before going to a dealer, the market is crying out for small automatic cars, manual to some extent too, 2009 small automatics are retailing for 4k plus with sensible miles and owners, as are Fiat 500,s, with manual gearboxes, fuck knows why  :D
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