I appreciate a lot will book direct, but logic dictates that some must book through AW, and surely an agency / Parlour would encourage a few just to confirm genuine status?
Why would they need to confirm "genuine status"?
Genuine status is proved by the punter calling the number displayed and making a booking, easy as that....
Scammers can easily put up false feed back as they can put up fake profiles.
Genuine punters call the number to make an enquiry / booking, when they have satisfied that they believe the advert to be genuine then they may check out the PG to make sure before attending.
What do the punters get out of giving feedback?
What does the punter get from giving a WG a good FR?
I think it is all great PR for the WG