Prices have been high in Wales for a few years, relative to other parts of the UK.
But, of late, I've noticed a few SPs doing sporadic offers, eg Frankie Scott, Farrah Indi, Far from Average, Jessie Bee. Let's hope that sparks a reduction in prices overall.
Though, as others have said, if we pay it (and I'm guilty in this regard), the SPs will charge it