Is it classed as the Digbeth area? It's in the middle of china town
From previous review, "For those of you unfamiliar with the location the entrance is right on the street corner of Hurst St and Ladywell Walk".
Their, expired, Gumtree advert quoted "Hurst St". The Yell listing "Ladywell Walk".
Perhaps the publicity following your review of the "other place" caused the change of emphasis.