I posted this on another thread. Fair do’s to LSS issuing a polite apology but honestly, it used to be the best establishment around. It still has the nicest facilities. Its a crying shame that the current management are not really making the most of it. A negative review is not a condemnation of the venue, or of all the girls there, some of whom try to do a decent job, but somehow doing something to improve the overall standard of service would really be so appreciated by so many punters.
Generally speaking, and just a few thoughts ...
It’s utterly ridiculous and generally counterproductive for a seller to complain about a customer. It’s best to read a review in silence and not engage.
Counterproductive:
Argue with the reviewer, try to justify yourself.
Make a mental note of the reviewer and try to give him a hard time.
Slate the review site.
All the above have zero bonuses for the business.
Good business all want to find positive ways of working.
So what are the positives?
They are suggestions, but maybe have a read and see what you think...
Productive:
# When you’re feeling calm, read the review carefully.
# Ask yourself if you think there was anything in it that was justified, resolve to improve the service offered.
# If the review appears to be fake or unjustified, leave it to other purchasers to reach that conclusion (purchasers are not entirely stupid, particularly over time).
# If the review appears to be unreasonable, for instance complaining about something that was not on offer anyway, resolve to find a way to make it clear to new customers what is and isn’t on offer.
# If the review is positive, try to see what features could be capitalised on (eg reception, ease of communication)
# If certain members of staff consistently receive well-deserved good reviews, value them, see if they can help other staff members, or recruit people with similar qualities.
# If a review highlighted a problem, is it something that could perhaps have been put right more easily at the time? Can management/reception be more receptive to such things as they arise?
Many years ago I used to work in a business where we would meet and get to know the owners of such establishments. They know how to run their business. But bear in mind customers are not your enemies. Or your competitors. They value your existence. If you can consistently give more people, more value for money, everyone benefits. They pay to enjoy and — unless they’ve actually caused a disruption in the premises, which is rare — that’s what you are there to provide. In other words, if they don’t enjoy themselves, that isn’t their fault, they simply haven’t received what they paid for, and it’s useful feedback for you that you can use, if you want to, carefully considered, to always be improving the business, long-term returns and everyone benefits.
A poorly-run business can always pick up customers from passing trade. But UKP is the major player when it comes to reviews, with hundreds of thousands of members. It’s not a flag-waving fan-base: but taken as a whole it upholds honesty and clarity when it comes to value for money. That can and should, I hope, be an incentive to businesses concerned.