Tangentially does anyone have any idea of the fiscal quantization of AW? They seem to have a near monopoly with a price of shit Web app written by a teenager.they must make a decent income. How did they do the initial marketing grab?
Not a clue to either question ATP sorry, but i'd be interested in the answers myself.
I'm not to sure that they actually have much (if any) marketing presence, I've certainly never come across AW in a Google search (unlike their nearest rivals Vivastreet) and their general SEO effort must be pretty shit (or non-existant).
IIRC the only reason I was aware of AW and decided to eventually register was because I'd found UKP first and followed a couple of links.