It probably is a bit expensive if you think of it in those terms but the service and experience was good. There doesn't seem to be much competition in Glos/Cheltenham area for this sort of service. I like a decent massage and that's hard to find with the quality finish. Paying less for a poor experience elsewhere does not mean good value.
I didn't ask about 30 mins so can't answer your question. Why don't you ask her and share?