Could you be thinking of Susan Boyle? - I would rather do two blokes.
No I thought ChloeMafia was a derogatory nickname Marmalade had given to ChloeMK from another forum.
ChloeMafia on looking at some vids on youtube is an odd one to put into terms. The fake tan is not nice at all, but the Pod snog marry and avoid after makdown did not suite her either in my opinion.
She clearly tries to be a good person, by for one making sure her after X-factor interviews were unpaid, and making emphasis she looks after her kid, so I would say bling or not she is a pretty decent person.
But all I am basing this on is 30 mins of youtube, I had not even heard of her before that.