When I was in my mid-twenties, I was going out with a really nice girl. One Saturday afternoon we were going in and out of the shops on Oxford Street, and madly I decided I wanted to impress her, So I suggested we go to the nearby Portman Square, and drop into what was then the Churchill Hotel, for a drink. I wanted her to think I was sophisticated!

The Churchill was a five star hotel. The bar bill for just two drinks was shock. We had another drink each, which brought the bill to exactly half my weekly wage!