Soaring hotel prices in London

[Punter910]

Have anyone else also noticed the sudden hotel prices hikes in london , they are like 3-5 times to normal rates now and majority of hotels are all booked . When i try to book for next few weeks it all shows me same price.
Never seen something like this before

[bigden40]

It’s been happening sporadically for the last year or two

One day a bog standard hotel like, say, the Z Hotels will be £150 then the next it’ll be £300-400 with no rhyme or reason to it. 

I’ve often wondered if central and local government spend on asylum seekers/homeless is taking big chunks of capacity off the market and causing more susceptibility to spikes e.g. I’ve noticed what appears to be a £40-50/night increase in Canary Wharf hotels since the Britannia came off the market.

[MLawro93]

There are lots of events in London plus tourism will only increase, so hotels in central get booked up fast. Very little value these days.

[JustaPunter]

Have anyone else also noticed the sudden hotel prices hikes in london , they are like 3-5 times to normal rates now and majority of hotels are all booked . When i try to book for next few weeks it all shows me same price.
Never seen something like this before

It is peak Arab Season.

Happens every year.

Might be exacerbated this year by some fairly significant Hotels moving over to Dover Dinghy Brigade and running Dark Kitchens for UberEats and Deliveroo.

[wannabe]

I saw a comment elsewhere from a WG who said she would not be touring any more because of increased costs, which presumably is partly hotel costs.

[Mastercraft70]

It's called revenue management. It's the practice of maximising revenue by adjusting room prices and availability based on demand. In short: selling the right room, to the right guest, at the right time, for the right price. It uses data (seasonality, events, booking patterns, competition) to adapt rates in real time and optimise overall revenue, not just occupancy.

[southcoastpunter]

It's called revenue management. It's the practice of maximising revenue by adjusting room prices and availability based on anticipated and as well as actual demand.

you forgot the bit in red - they use future planned events, bank holidays etc to factor in anticipated demand!

In short: selling the right room, to the right guest, at the right time, for the right price.

thats just management speak for - "getting as much as we think we can"! (and there is nothing wrong with that!)

[Mango_007]

Price optimisation.  Common in many industries (airlines, insurance and hotels are the usual examples) but it is done everywhere and you don't notice

[Mr Rollison]

I usually stay at a Premier Inn.
Tottenham Hale can be good but they're affected by the football. Next to station.

Moved to Lewisham. Often a £100 or under.
Next to station and DLR.

Last month I stayed in Ealing. £47 a night.
Short walk to Elizabeth line and tube.

I'm usually during the week.
As you can see, I look for somewhere further out with quick links.

[Mothball15]

it's cheaper to book 2 nights in brussels than london in November..

in jan its 4nights for £130 in london, if only the prices were like that all year.