Isn't this an almost silly old chestnut?
It's just about the money in the same way as any other commercial transaction. Admittedly, the counter assistants at Virgin airlines probably won't be focussed on the money the same way that a grubby car-boot salesperson will, but both are quintessentially about the exchange of money for goods and services (with different degrees of nice smiles).
So the question for prossies remaineth:
Art thou a virgin or a boot?