Having only really read AW reviews and then a very few UKP reviews it took me a while to realise there is actually a difference. I'm sure my first reviews on here were seriously fluffy and I'm now changing my attitude. My AW reviews are still a bit fluffy but this site is forcing me to look at things a bit more critically which is good and I try to stick to just the facts.
I had a very interesting conversation with a recent WG where she admitted she often feels lonely because she is giving all the time - of course, they put on their best face for us to get us to become regulars and make us feel special - that's what we're paying for - but you can't afford to forget that one basic fact. Only if I start getting freebies would I start to believe the "you're so special" hype from a WG.