"Dynamic pricing" in pubs

[scutty brown]

Stonegate, Britain's largest pub owner is to start pricing it's drinks "dynamically" - i.e. more expensive at busier periods

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here's a listing of their pubs so you know who to avoid:

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[RandomGuy99]

Their busy times will now become quiet times.

[puntingking]

Stonegate, Britain's largest pub owner is to start pricing it's drinks "dynamically" - i.e. more expensive at busier periods

External Link/Members Only

here's a listing of their pubs so you know who to avoid:

External Link/Members Only

they will be shooting themselves in the foot with this one.
Most people go pubs to socialise with their mates or to watch footie on big screens.
Now they will be a more motivating factor to just buy cans of alcohol beverages from supermarkets and consume them at home with your mates instead. 
 

[bigden40]

Dynamic drink pricing  didn’t  we used to call this happy hour?

[mr.bluesky]

Dynamic drink pricing  didn’t  we used to call this happy hour?

Now known as unhappy hour.

[Squire Haggard]

One can always tell them to stick their dynamic pricing where the monkey put the nut.

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More options here...

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[Jumping Jack Flash]

It’s going to be 20p extra on a pint in the evenings and at weekends where their costs are higher so it seems like a sensible business decision to me. Plus it’s only being applied in 800 of their 4,000 pubs.

There’s one of their pubs in my local town centre, they have a decent selection of ale and other drinks and it’s dog friendly. This won’t stop me from visiting.

[Adoniron]

Other pubs are available. Unless they all follow suit....

[DastardlyDick]

Other pubs are available. Unless they all follow suit....

Yes, this does look like a "run it up the flagpole and see who salutes" excercise.

[timsussex]

Crazy piece of marketing
Surely you just put your prices up then offer a weekday daytime discount ?

[ulstersubbie]

Their pubs are pretty shite to be honest, I've been in a few. Crap selection of ales and an emphasis on food, f**k em I say!   

[badsin]

Absolute pony.
So should supermarkets put their price's up on a Saturday, and lower them on a Monday or Tuesday morning?
Some marketing person with far to much time on their hands.....

[PumpDump]

Their busy times will now become quiet times.

No they won't, pisshead alcoholics are the worst for moaning about things but taking no action. The same pissheads will be there knocking back the pints.

[leighdelamere]

Absolute pony.
So should supermarkets put their price's up on a Saturday, and lower them on a Monday or Tuesday morning?

That idea was floating around a few years ago, idea being that the time rich/cash poor could shop in the weekday daytimes leaving the weekends evening to the cash rich/time poor.

Gotta love the free market!

[Nickp]

I doubt staff numbers will be increased to ease the existing workload, not will be bar staff be given a pay rise.

Cynical but pretty sure I'm right.

[chrishornx]

Crazy piece of marketing
Surely you just put your prices up then offer a weekday daytime discount ?

I just don'y understand the logic behind the process

[Blackpool Rock]

So basically everyone needs to avoid these pubs so that they see a big dip in customers and profits, hopefully the twats who made this policy up and agreed to it's implementation get the push.

I'm assuming that the dynamic pricing will stick to set times rather than fluctuate based on how many people are in the pub 

In any case it a fucked up way of thinking about a business strategy, they want the pub to be busy as they make more profit when they are selling lots of drinks but then complain their costs go up when it's busy, but their profits will go up by more FFS 

Look at it another way - When the pub has hardly anyone in it then they make little or no sales but still have most of the overheads, logically you could extend the argument that you need to charge a higher price when it's quiet to recoup the overheads per drink sold 

[Nickp]

Certainly explains where those advertising executives at Bud Light have ended up.

[Adoniron]

Ignore these chain pubs and support your local independent boozers.

[ulstersubbie]

Ignore these chain pubs and support your local independent boozers.

I totally agree with you, the problem is that independent boozers are few and far between, a lot went bust during covid.

[anyfucker]

they will be shooting themselves in the foot with this one.
Most people go pubs to socialise with their mates or to watch footie on big screens.
Now they will be a more motivating factor to just buy cans of alcohol beverages from supermarkets and consume them at home with your mates instead. 
 

it seems to work for the airlines and hotel bookings and of course they can easily change the process if it doesn't work.

[PepeMAGA]

Quite like the idea of having variable prices, but not on this basis, maybe align it with oil prices or the value of the pound and have a live feed in the pub... Just for the fun of it rather than any logical reason.