Its the old Paradise Club in Boscombe which I saw when I passed a few weeks ago was closed - so presumably has been done up.
Prices have increased so a massage is quite expensive (and it was always a strictly "no play/extras" massage) but I assume most people go there in the hope of "pulling". On the 3 occasions I went (some 2 or 3 years ago) it was always fairly quiet - only one or two ladies and a fair number of older guys.
But maybe its refurbishment will pull in more numbers. If you go, please report back as i might be tempted to try it again.