Please let me say first of all that this is not intended to be prescriptive, nor am I trying to tell people what I think they should look for, and I'm certainly not trying to impress...it's just my observations from having spent quite a bit of time (probably too much) looking up WGs in London and around, reading field reports and feedback, and being interested as to what makes a WG really stand out for her punters. As we all know there are a few who get hands down good reviews from everyone who visits...I was just trying to articulate what I have observed might be the reasons for this. If any WGs are reading (and enough of us agree) perhaps it could be useful for them in improving service, too.
So this is of course a big area of contention. I've noticed from the FRs I've read of girls based and/or working in London that the average spend for a quality punt seems to be from £120-£175 ph. Of course there is variety, and a wide range of punters looking for significantly cheaper punts. There are also a number of WGs offering services at the £200+ mark ph - although from my research it would seem as if most punters are reluctant to pay this. Indeed many won't on principle. However, I don't really want to get into this: I think we could take it as a general rule (although of course with exceptions) that the more you're prepared to pay, the better a service you're likely to get. The most consistently highly rated WGs here (Platinum Cindy, Dee, Madlin Moon, Jessy189) charge between £100 (Jessie) and £150 (Madlin Moon) ph. Accordingly, what I'm writing here applies mostly to WGs charging within this range. Of course you can get good quality under £100 - I'm not saying you can't. It's just that it seems as if the likelihood of having a good punt under £100 seems to be lower than when you're paying £100+.
All the reviews I've read that have been positive have included good comms. Quick and efficient response to questions, easy to make arrangements, polite notifications if unexpected delays etc. Many punters seem to enjoy a bit of sexy text banter beforehand: whilst nobody would consider this essential to their punting experience, it certainly gets many guys in the mood, makes things more exciting and can be an 'added bonus', the little extra mile that turns a good punting experience into a really great one. Since this doesn't cost anything except time, I think punters appreciate it when a girl is prepared to get a bit sexy/flirty in the comms leading up to the date itself.
Needless to say, bait and switch (when a punter expects one girl and another arrives) is always frowned upon, EVEN WHEN the 'switch' is acceptable.
Most punters seem to prefer incalls. And it seems as if most WGs prefer this, too. I'm sure it offers more guarantees (such that there are any) on safety and security for them.
A nice hotel is always appreciated, and it's important that the lobby and entrance way to the room is discreet. Nobody likes having to return sheepishly to the foyer if you need a keycard to operate the lift, and nothing says 'passion killer' quite like the navy blue of a travelodge. The pluses of this are often that there's a good shower with nice towels etc., and the hotel can add a little 'thrill'. It seems more common with WGs that don't pack the clients in one after another, and of course there's always somewhere to wait.
The ideal apartment environment would seem to be one that is private to the WG. Whilst some punters have described a thrill in seeing who else works there and who they might see next, on the whole the question of privacy is one that comes back again and again. A non-smoking environment (at least in the bedroom) is always appreciated, and good ventilation in the summer (seems less relevant now winter has arrived!). A good shower is crucial, with clean towels. Cleanliness is something that is very important - nobody feels sexy when it's filthy.
Punters absolutely love it when the door opens and they're immediately turned on by what they see. If they've requested a specific outfit, it's a disappointment if it doesn't come through. If they've left it up to the WG there's nothing like having your breath taken away. A punt is all about fulfilling a fantasy - the fantasy starts at the researching stage, continues through the booking and comms and the first time it becomes 'real' is when that door is opened.
Every time I read a really positive review of a WG the WG in question has greeted her client with a proper kiss. Most guys seem to want good DFK. Of course not all girls offer this service, (see below for further on services offered and available), but if they do, it helps develop the fantasy experience if it's offered on arrival - and especially if it comes before the 'paperwork' is sorted out. This also applies to departure: guys like to have a kiss when they leave - it's a nice way to 'bookend' the experience.
It's absolutely crucial that services offered are provided. There's nothing worse than arriving expecting something and it not being possible. Further, I think most punters prefer the 'BA' to the 'Ryanair' style of booking. Some girls offer a low 'headline' rate with all extras being charged for. This not only makes it complicated to work out what it's going to cost at the end of the punt, but also takes away the spontaneity of the opening of the fantasy experience with haggling over services. The more successful WGs offer an 'all inclusive' rate (excluding, commonly, anal, which requires extra preparation - if you don't want shit on your dick - and 'specialist' services such as WS, HS etc.). This might mean the overall cost is higher (if, for example, you're paying for services you don't use) but seems to improve the overall quality of the punting experience.
Some commonly enjoyed services (in addition to the previously mentioned DKF) are OWO, CIM, fingering (which is a no-no often not explicitly referenced in the AW profile), anal (which most punters seem to be happy to pay extra for - within reason), and DT.
A difficult one, this. All punters make a complimentary reference to a WG who doesn't clock watch, and who allows overrunning. Again - this helps to heighten the fantasy (which may of course be true!) that both parties were having so much fun they lost track of time. However, many punters appreciate (and I agree with them) that if you pay for an hour you should get an hour. Just as it's really not acceptable for a WG to 'short' the punter and try to get 'em out before the end of time, equally it's not really fair to expect overrunning. Many punters refer to keping their watch out, because they want to be the one who takes this responsibility - and many refer to the fact that it was only they who were clockwatching, not the WG. I think this is good practice: it retains the fantasy aspect of the punt and doesn't end with it being ruined by timekeeping, whilst maintaining a degree of respect for the WG. Most happy punters end their reviews with something like 'treat her well' or 'she's a real lady' etc. If you've had a good experience you want it to be preserved: it seems to me as if respecting a WGs time is just as important as her respecting yours. I think most guys would agree with me. That said, a small overrun (say 5mins) is another 'added bonus'. It makes the punter feel welcomed, appreciated and liked, and I think would result in a recommendation and re-booking which would be worth it.
The trickiest section to deal with, since it's all basically up to individual taste. It would seem from my research, however, as if the average punter is looking for something that is like a very pretty girl next door type - someone they might see on the tube and fantasise about - rather than the all-out pornstar who is somewhat intimidating. Behind closed doors of course they want this girl next door to be a tiger in bed - uninhibited, happy to take the lead or be led, responsive, wet (ideally without pre-lubing) and able to come and make the punter come again and again. Girls who surprise their client, by undercutting their 'innocent' apperance, for instance, or by being far filthier than expected and hoped for, always results in a good experience. Likewise little unexpected extras (swallowing, for example). I think artificiality is on the whole avoided: punters like knowing big tits are natural, for example, and like it when a woman isn't covered in fake tan and makeup. That said, many punters enjoy as a 'vice' the pleasures of a real PSE - fake tits, fake eyelashes, hair extensions etc., but are ALWAYS disappointed when the experience doesn't match up or, crucially, when they shell out for a pornstar they've seen and fantasised about and the reality doesn't measure up.
So that's about it for now.
Very happy and looking forward to hearing your feedback, guys. And if any WGs are reading this - I hope it's useful for you.
Many thanks to the prolific posters, including (but not only) Panel and Cisco.
Sorry, I forgot a pretty major point.
One thing that is ALWAYS a turn off for ALL punters is the advertisement of Bareback as a service.
Furthermore, as part of the 'false advertising' that I referred to earlier, I think most guys are also disappointed if they find an escort in the flesh is significantly older than advertised.