Certainly looks like over pricing and taking advantage of a lack of quality in the area. Any students of economics would be well advised to follow AW to show how quickly the market can adapt to changing circumstances.
That girl looks really sweaty though. Have you seen her? She looks fairly fit.
Also, the other thing I can never really understand is this high level of sensitivity some of the ladies have if you even dare to suggest negotiating the fee. Why not do a deal for say 45 mins or just take a chip off the price for a short notice or even a regular booking? Makes go od sense to me. Just a polite no or maybe a counter offer would be more in order.