Perhaps more than positive reviews in some ways.
The latest review of MissMunro has a few people chiming in about the lack of a good service from her. That's great but what a lot of guys look at are the headline numbers. Currently she has 14 reviews here, 7 positive, 5 neutral and 2 negative. Discounting the neutrals, she has a 7:2 ratio of positive:negative, that's odds many guys would take but actually look at what's been said about her and it's clear that no matter how hot she may be, she doesn't deserve our money.
Yeah, I've singled her out but it's a pattern I see time and time again, guys not doing reviews on bad punts when they could potentially save us from these wasters.
So come on guys, negative reviews matter too.