If the 40 year old looks 23 then there would be no problem, but let's be realistic, that is simply not going to happen.
I agree, but I'm trying to highlight what the ACTUAL thing people are moaning about here is. Is it the actual age of the woman, or the appearance age of the woman? Cos personally, I couldn't give a toss what her actual age was, so long as I find the woman attractive, and she looks like she does in the pics.
I fully understand finding a WG on the likes of AW, seeing the pics, thinking I like the look of that, getting there and finding out the pics are of her much younger than she currently is, and clearly not a true likeness or representation of the current looks. That is very annoying.
But my point about age vs advertising, is that if the pics are a true likeness, and she has a nicely looked after body, etc, then (to me) it doesn't matter if she's been a bit bendy with the truth regarding her age.
As I said before, these ladies are in the business of selling a fantasy to (most of) us. It's really not much different than watching movies; we know it's not real, but so long as it's more or less believable, then we're happy to go with it.