Just had a quick look on AW.
Currently around five and a half thousand members displaying their phone number, I think thats £1 per day.
Similarly around one thousand members showing as available today (I remember looking at this pre-Christmas and the figure was more like 1800) - and I seem to recall that was £5 per day.
Assuming the lower figure for available today - thats still £10,000 per day coming in (less fees of course) and thats before you add on the split of PG/Video sales, reverse bookings, featured escort, member of the day etc.
Put it this way - I wouldnt mind 1% of that :-)