Author Topic: AW by the numbers: £150/hr, a £60 London British premium, and other findings  (Read 2746 times)

Offline Mark.wilmots

A little side project with how good these AI tools have become. I've been building a web app that tracks SP prices across different platforms.

Scraped about 12,000 AW profiles this month and ran the numbers. Some findings that might interest you lot:                                                 
                                                                     
The basics
  - Median 1h incall across the UK: £150
  - Median 1h outcall: £200 (so you're paying roughly a 33% premium for the house call)
  - London median is £160 but the top end (p95) hits £330. it's by far the most price-stratified market in the country

Hidden Image/Members Only
                                                                                       
The British premium is real                                                           
  - British SWs charge around £20 more than non-British on average across the UK       
  - In London that gap widens to £60 (£200 vs £140 median)                             
  - The premium exists in every single region — smallest in Scotland and Wales (+£20)

Hidden Image/Members Only
                                                                                       
Who's working where                                                             
  - About 55% British, 45% non-British on AW                                           
  - Brazilians are the largest non-British group everywhere, especially London         
  - Thai SWs have a notable presence outside London — South East, East of England, West Midlands                                                                             
  - Hungarians are the most affordable nationality (median £100), while Nigerian SWs   
  match British pricing
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Age & the premium market                                       
  - Younger SPs (18-25) have a median around £150-170, and it gently drops with age     
  - But the bigger story is at the top end — the p95 for under-30s is £300, while 60+ tops out at £200. The luxury end of the market shrinks with age more than the typical rate does                                                                             
                                                                     
Everything else
  - Ethnicity, height, bra size, natural vs enhanced — honestly none of these move the needle much on pricing. Maybe £10-20 difference at most. Region, nationality, and age are what actually matter                                                             
  - Outcall premium is highest in London (+£70) and lowest in Wales/Yorkshire (+£40)   
  - Northern Ireland is weirdly the most expensive region at £185 median, though small sample size (n=56)
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If you want to explore the data yourself or see how prices change over time, I've been building it all out at External Link/Members Only (it currently only has data from Tryst but planning on adding EuroGirls and AW soon) If you think there is any other data points worth checking out, feel free to share!

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Offline RandomGuy99

I could have told you that without analysing 12,000 AW profiles.

Offline jamiekinkxxx

Great stuff Mark.wilmots!

I do love a bit of statistical analysis  :thumbsup:

Offline Poet

Haha brilliant and thanks for sharing

I am pleased I have very little interest in English SPs so not caught in that ridiculous surcharge.

I do appear to do overpaying, or shopping at the top end, even in London.

It could be though because the majority of high end London escorts do not advertise on adultwork - and therefore that data is skewed.

Nice project though.

Offline Ivor Hunch

very interesting.

can i ask to what extent results change if you use mean (or even modal) average rather than median?

Also what are the brits/ foreign stats for London?  My feel is that the brit % is (significantly) lower (at least in central london)

Offline jamiekinkxxx

Haha brilliant and thanks for sharing

I am pleased I have very little interest in English SPs so not caught in that ridiculous surcharge.

I do appear to do overpaying, or shopping at the top end, even in London.

It could be though because the majority of high end London escorts do not advertise on adultwork - and therefore that data is skewed.

Nice project though.

the link to the OPs Tryst dataset probably more aligned to your preferences

Offline runner in the woods

Interesting about Thai girls in West Midlands.

Offline Mark.wilmots

very interesting.

can i ask to what extent results change if you use mean (or even modal) average rather than median?

Also what are the brits/ foreign stats for London? My feel is that the brit % is (significantly) lower (at least in central london)

Great questions, I've just run the numbers across all three averages.                 
                                                                                       
Mean vs Median vs Mode
                                                                                       
The overall figures are Mean: £164 / Median: £150 / Mode: £150. The story doesn't     
change dramatically, the mean runs about £10-15 higher than the median across most
cuts because the distribution has a right tail (some high-end profiles pulling the average up).                                             

Where it gets interesting is the mode. The British premium looks even starker through that lens:                                                                                       
 
MeanMedianMode
British£181£170£200
Non-British£146£140£120
Premium+£34+£30+£80
                             
 
The most common price a British SW lists is £200, while the most common non-British   
price is £120. The median and mean smooth that out, but the mode shows where the
market clusters are, two quite different pricing peaks.                             
                                                           
London: your instinct is spot on                                                     
 
London is only 35% British — by far the lowest of any region. Compare that to         
Yorkshire (77%), North West (73%), Wales (73%), or even Scotland (45%).
It's a majority non-British market.                                                         
                                                           
The breakdown: Brazilian 22%, Romanian 7%, Hungarian 6%, Polish 5%, Thai 4% — with   
British making up just over a third.
                                                                                       
The pricing gap in London is also the widest anywhere:                               

MeanMedianMode
British (London)£239£200£200
Non-British (London)£162£140£120
Premium+£77+£60+£80
 
                                                   
So London is a unique market — the most international, the most stratified, and the biggest British premium.

Offline Mark.wilmots

Interesting about Thai girls in West Midlands.

Thai SWs in West Midlands — by town:                     
                                                                                       
TownCountMedian 1h IncallAvg AgeAvg Years
on AW
Birmingham area17£120312.1
Dudley area9£120303.1
Worcester / Redditch                             
area
7£120472.8
Telford6£120291.7
Wolverhampton area6£130281.9
Leamington Spa /                                                             
Warwick
6£125293.2
Solihull5£130271.4
Stoke /                                                                       
  Newcastle-u-Lyme
4£120311.5
Burton upon Trent4£125291.6
Other17£120382.9
Total Thai WM81£120332.4
WM Overall999£150353.6
                                                 
                                                                                       
Compared to the West Midlands average, Thai SWs are £30 cheaper (£120 vs £150),       
slightly younger (33 vs 35), and newer to the platform (2.4 vs 3.6 years). The
Worcester/Redditch cluster is an outlier on age (avg 47) — could be a small group of longer-established workers.

Offline Mr Garmin

I'm no statistician but this is fascinating and backs up my gut feeling about the market.

I know that the data isn't available but it would be very interesting to see how all this compares with ~10 years ago
« Last Edit: April 17, 2026, 04:36:46 pm by Mr Garmin »

Offline koshkaj

Thanks, Mark. Interesting stuff.

Offline Alexmck


Offline standardpostage

Interesting about Hungarians being the most affordable service providers.

Good work  :thumbsup:

Offline runner in the woods

Interesting that Wolverhampton whores are more expensive than the Birmingham cohort, ages are somilar, could it be more tourers visit Wolverhampton. ?

Offline Noman

The £150 average figure is an indication that prices have not changed that much in more than 20 years.

I know this because that was how much I was paying when I was single in 2002-3 with agencies like Olina, Park Lane & Mayfair (?)  and Cherry Girls.

What other industries have not seen price increases in two decades?

Offline Mark.wilmots

Interesting that Wolverhampton whores are more expensive than the Birmingham cohort, ages are somilar, could it be more tourers visit Wolverhampton. ?

Good question — I dug into it and actually Wolverhampton is cheaper than Birmingham, not more expensive. The earlier table was showing Thai SWs specifically (£130 Wolves vs £120 Bham), but across all nationalities:                                         
                                                                                       
 
MedianMeanModeProfiles
Birmingham£150£161£150210
Wolverhampton£130£137£12041
                                                                             
                                                                                       
It's not touring driving prices. There are zero touring profiles in Wolverhampton and only 2 in Birmingham — touring is basically non-existent in the West Midlands on AW.
                                                                                       
What seems to explain Birmingham being higher:           

  • More price spread at the top — 10.5% of Birmingham profiles are £250+,
      compared to 0% in Wolverhampton. Birmingham has a premium tier that Wolverhampton     
      doesn't
  • More non-British competition in Wolverhampton pushes prices down — 63% of 
      Wolverhampton's price distribution is under £130, vs 43% in Birmingham
  • Wolverhampton is older and more established — avg age 41 vs 33, avg 4.5
      years on the platform vs 3.3. Could suggest more price-competitive longer-tenured     
      workers
  • Birmingham has more agency profiles (7.5% vs 4.4%) which tend to price     
      higher
  • Birmingham draws more outcall demand — 54% offer outcall vs only 32% in
      Wolverhampton, which may reflect a larger client base willing to pay more
             
                                                                                       
Essentially Birmingham is a bigger, more diverse market with a premium segment that Wolverhampton doesn't have.

Offline Mark.wilmots

The £150 average figure is an indication that prices have not changed that much in more than 20 years.

I know this because that was how much I was paying when I was single in 2002-3 with agencies like Olina, Park Lane & Mayfair (?)  and Cherry Girls.

What other industries have not seen price increases in two decades?

Yeah this is exactly how i felt when i saw the data, surprised it hasn't really changed much but I feel the top end of the market has seen more increases in prices but SPs offering middle market services haven't really been able to increase their prices.

If UKP allowed web scrapping I would want to see if there has been a decrease in ratings as a result of this in this price range. A sort of shrink-flation where SPs in this price range are taking cheaper accommodation to main their margins 

Offline RandomGuy99

Good question — I dug into it and actually Wolverhampton is cheaper than Birmingham, not more expensive. The earlier table was showing Thai SWs specifically (£130 Wolves vs £120 Bham), but across all nationalities:                                         
                                                                                       
 
MedianMeanModeProfiles
Birmingham£150£161£150210
Wolverhampton£130£137£12041
                                                                             
                                                                                       
It's not touring driving prices. There are zero touring profiles in Wolverhampton and only 2 in Birmingham — touring is basically non-existent in the West Midlands on AW.
                                                                                       
What seems to explain Birmingham being higher:           

  • More price spread at the top — 10.5% of Birmingham profiles are £250+,
      compared to 0% in Wolverhampton. Birmingham has a premium tier that Wolverhampton     
      doesn't
  • More non-British competition in Wolverhampton pushes prices down — 63% of 
      Wolverhampton's price distribution is under £130, vs 43% in Birmingham
  • Wolverhampton is older and more established — avg age 41 vs 33, avg 4.5
      years on the platform vs 3.3. Could suggest more price-competitive longer-tenured     
      workers
  • Birmingham has more agency profiles (7.5% vs 4.4%) which tend to price     
      higher
  • Birmingham draws more outcall demand — 54% offer outcall vs only 32% in
      Wolverhampton, which may reflect a larger client base willing to pay more
             
                                                                                       
Essentially Birmingham is a bigger, more diverse market with a premium segment that Wolverhampton doesn't have.
There's loads of tourers in the West Midlands

Offline Mark.wilmots

There's loads of tourers in the West Midlands

Data is basing touring when the SP has flagged their AW profile as touring. Best I can do.

Offline Chazz

Thanks MW!

Most interesting!

 :hi:

Offline Sasha

How do you scrape that many profiles without AW banning you?

Offline Kuteguy

How do you scrape that many profiles without AW banning you?
good work with the AI! Love this sort of thing.

External Link/Members Only

Offline Shadow314

Interesting analysis OP.  The percentile charts definitely click with my inner geek.
Northern Ireland being most expensive is probably linked to the backward laws there, and as London based I'm amazed the Brit premium is so much smaller elsewhere.

Now just need to create a fund linked to the swpriceindex, and you'll have me as an investor!

Offline LLPunting

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Thanks for the effort OP

Curious why Romanians didn't undercut the Hungarians, is there a regional skew introduced somewhere because of pricing or numbers ?  Here in London didn't think there'd be enough expensive Roms to change the generally perceived positioning.

The positioning of the mode about the median is of interest, especially by region and most SP-populated cities. also the median of the modal group perhaps with +/- 10 price deviation.

The shifting of prices (or not) is to be expected given the way earnings have changed or not for the punter population, assuming it profiles anything similar to the country.  You can dip into that for some curiosity about punting habits and who might be likely to be doing trade.  Without correcting for sham reviews you could do some likely dubious numbers around popular price points, that fuzziness might tamp down the skew or maybe not, without knowing just how prevalent bogus reviews are in AW by area and nationality and pimps (whether they're traffickers or local pimps and madams ).

That said you could try some correlation work around possible trading of reviews and or fake reviews  for SPs and connecting SPs reviewed by same genuine or fake punters.  A little bit of "true" data about genuine business might shake out as well as indications of just how corrupted the review system is.

Even if UKP management wouldn't give you a csv of sp awid, rating, date of review, location, price paid you could use an agent to click through the reviews at a moderate pace over a week or two so as not to redline the security and host bandwidth tier, which should give you a cursory peek at a good few thousand reviews to pick out some countable nuggets over an indicative time period. Maybe have a chat with them about acceptable usage balanced against informative insight for benefit of users of the site.

GL drilling the data

Offline Mark.wilmots

Thanks for the effort OP

Curious why Romanians didn't undercut the Hungarians, is there a regional skew introduced somewhere because of pricing or numbers ?  Here in London didn't think there'd be enough expensive Roms to change the generally perceived positioning.


Interesting question re Romanian SPs vs Hungarians. Looking at the data the short answer is that Romanians aren't undercutting Hungarians, and it isn't a regional-mix artefact. If anything, the opposite is true at the top end of the market.

== Headline (1h incall, p99 capped) ==

NationalitynMedianMeanp75p90
Romanian715£130£135£150£180
Hungarian298£100£114£130£150

== Is it a regional skew? ==

No, and it actually runs the other way to what you'd expect. 55% of Hungarians in the dataset are in London vs only 28% of Romanians. London is the highest-priced region, so if anything the Hungarian headline is being *lifted* by its London-heavy mix, not suppressed.

If I standardise both nationalities to the combined regional distribution (i.e. ask "what would each look like if their regional mix matched the overall market?"):

- Romanian standardised median: £128 (raw £130)
- Hungarian standardised median: £107 (raw £100)

The ~£20–30 gap barely moves.

== Within-region check (regions with n>=15 for both) ==

RegionHungarian medianRomanian medianGapn RO / n HU
London£100£120+£20200 / 164
South East£120£140+£2089 / 38
West Midlands£100£120+£2065 / 31
East of England£120£130+£1091 / 19

Same direction everywhere, so it's not Simpson's paradox.

== London top end ==

This is where it gets interesting. In London specifically, Romanians don't just have a higher median — the premium tier is meaningfully deeper:

London 1h incall bracketHungarianRomanian
Total London profiles (any rate)162188
>= £15023 (14%)63 (34%)
>= £2005 (3%)26 (14%)
>= £25036

So roughly 1 in 3 Romanian London profiles charges £150+, vs 1 in 7 Hungarian. At the £200+ mark the ratio widens further (~14% vs ~3%). And the top of the Romanian London tier sits at £350 for 1h incall (vs a Hungarian max around £250).

Example: External Link/Members Only

Crucially, the premium Romanian profiles aren't fresh listings with aspirational pricing. a chunk of them have 50–160+ all-positive ratings, so the rates seem sustainable.

== Why might the perception differ from the data? ==

A few guesses (not claims — the data just shows the prices):

- "generally perceived positioning" may come from street-based / low-end ads or the bottom quartile of SWs, which isn't what this dataset captures. AdultWork skews toward independent profiles who have chosen to list with rates, which is a self-selected slice.
- Agencies in London explicitly market Eastern European girls as a premium category; the Romanian sample here includes several profiles in Knightsbridge, Kensington, Covent Garden and Mayfair-adjacent areas.
- Hungarian volume in London is disproportionately concentrated in the £80–£120 band, which may be what drives the "standard" perception — it's the mode, but the Romanian distribution is pulled right by a real premium cohort.

Offline GreyDave

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 :hi: With out doubt Ive shagged some of the best WGs ive encounted in my 40 odd years of punting and they have been the group not mentioned here

     :dance:     Chinese      :yahoo:

Its been a great year or so since i discoved them cheap as chips some sessions 20mins and 40quid and usally 60 quid half hour Ive done hour sessions for 100 but haven`t felt i could justifiy them to myself as a 64 year old one pop pete :(    Thais are good too but I feel the Chinese girls are edging in on the service side only thing I find a bit down is they have flat arses I love a Brazlian butt and clit though and they used to be the best value pre covid for me   :hi:
« Last Edit: April 20, 2026, 11:06:48 am by GreyDave »

Offline Watts.E.Dunn

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The chinese i've come into contact with are very industrious, but then again i went to Toolstation the DIY shop the other week 8 items 7 of which were made in China!

I've got a Marks and Sparkes trouser belt Made in China on it!..

Offline coachman

Interesting question re Romanian SPs vs Hungarians. Looking at the data the short answer is that Romanians aren't undercutting Hungarians, and it isn't a regional-mix artefact. If anything, the opposite is true at the top end of the market.



great little website.

assuming figures are in USD on swpriceindex, for UK $743 is approx 550 quid. what is that referring to? surely can't be an hour spent with a SP

Offline boardyhell

sort code should be 08 92 99 sorry
thanks

Offline chodu1

Very good work and very interesting. Thankyou.