I think it's at least honest. The woman in the pics are all clearly paying a bit of dosh for their profile pictures and wanting to present themselves as best as possible. The fact that they don't hide who they are by allowing their verification pictures to be viewed is a plus, no? That said, I won't be visiting any of them as they're not my particular cup of tea.
Would we rather not know? This site confirms that most intelligent men will do a bit of due dilligence so they will know us men will see the real them before we pick up the phone/email them.