As the OP for the review (negative) that begun the original review thread, I can say that it seems the profile has grown bit by bit - the stuff about the concierge and the face pic itself have been added since it was originally created, plus stuff about spending this weekend at a hotel in Croydon, away from home base Yeovil.
None of which changes my negative response, just perhaps explains some of the more extreme bits that folks have commented on.
Oh and the price started at £120