You are right but by 2025 this will also apply for Manchester in respect of a new nonstop Aer Lingus flight to NYC
never try and hide a conviction as they will discover it and as mentioned above a false declaration is not look upon favourably. If a criminal conviction is involved then it would be wise to be honest and write to the US Embassy for clarity.
to try and 'wing it' by not being honest could be a very foolish step to take
Be honest
I agree that if you lie on your ESTA application, they'll probably find out. If you're lucky you'll get an email advising that your ESTA is cancelled. If you're unlucky, you'll be denied boarding at your departure airport ( as the airline has to submit a passenger manifest to the US beforehand).
If you're denied an ESTA or its revoked, the visa at the Embassy route is awful. You have to submit a certified passport photo to the (UK) Police and obtain a full criminal history print out which will include said photo.
You submit this along with the fee, to the Embassy.
Eventually they will give you an appointment.
When you arrive at the embassy there's a big queue. Apart from the required docs you can take nothing in with you ( including your trousers belt).
You will sit and wait.
Eventually they'll call you to an interview window. Some spotty preppy fella, about 23 will have read your record and if you previously entered the US after the most recent entry on the criminal record he'll know that. In all probability he's already decided whether to grant your visa.
You'll be sat on a low chair, so you have to look up to him. He'll ask a few perfunctory questions , probably with the "granted" or "denied" stamp already in his hand.
If its granted they hang onto your passport for a week or so before returning it with the visa. If its denied you get your passport back immediately, and he drops a blind down over the window.