C'mon guys the male of the species is genetically programmed to attempt to ensure the survival of his DNA in the form of progeny.
That is why we have very little standards as to what we will shag, any female pushing her fanny in our face will get done. In fact that's what we dream about, a burd coming up to us in the pub, cafe, shoe shop, train station etc. and saying 'I really fancy you, take me somewhere big boy and fuck me stupid'. Some have had this happen to them, others are still waiting.
Nippy sweeties increase the attractiveness of women, who among us has not woken up, looked at what is lying next to us and thought ' By fuck I must have been drunk last night'.
We are horny because we are horny and if that ever stops it is the end of the human race.
We are men we like to fuck!
Auldie makes a good point here. The desire to fuck hot women is a natural thing that we shouldn't have to pay for, but would drive you mad if we didn't, so we do. Fucking as many different attractive women as possible, is also male human nature and one of the main reasons why the human race was able to reproduce, survive and thrive. Modern society makes you want to do both of the above more and more, as time goes on.
I think the key is taking a miser's view of it and making the whole concept of punting work for you, not the other way around. It's not your fault that you have said natural desires without the regular ability to fulfil them, and would probably function as a far happier, less frustrated, more effective person without them, so why should your wallet suffer as a result? Would you regularly pay 80 quid to take a shit or eat a basic meal? Of course not, these are basic bodily needs. As is sex, so why treat it any different?
Using this site effectively will help kill much temptation when you realise the vast majority of listed girls are simply unattractive or uninterested with a shit service and therefore a waste of money. I couldn't go into a punt knowing it's bad value as it would simply spoil the enjoyment of it. Simply being strict with the services and type of girl you're looking for, the attractiveness level you're willing to accept and maximum price you're willing to pay will solve many of your potential problems in this regard. I'm very much into doing girls in the ass and have them swallow, for example, but most girls don't offer either service. However when that's what I'm looking for, I refuse to settle for less as I'm paying for it, so I accept and wait for a girl who does so for a reasonable price.
When you actually look at the amount of young, attractive, reliable, well-reviewed girls in your area who offer what you want at a time you want, you'll realise your options are actually pretty limited. You'll also find that although you may have plenty of pleasurable-enough, non-regrettable punts, there's few you'll genuinely enjoy and be comfortable enough with to actually want to visit again. Once you do however, and are a bit more seasoned at this game, you know fine well you're not going to better her with something similar for the same money, so are happy to wait till only she is available again. I encountered one such example last week and thankfully for my wallet, she's a tourer, only here every few weeks. You'll soon realise the true diamonds are few and far between.
Another important aspect for me is length of booking on offer. Most girls, by default, only offer 30 min or an hour. 15 min is more than enough for me to cum once, but 30 min isn't for twice comfortably. 45 though is just right for twice while an hour is too long and am never interested in a 3rd go. Therefore, though I occasionally make the odd exception in this regard if I really fancy the girl (often as value dictates), many girls simply don't offer 15 or 45 min bookings and are therefore no good to me. Odd as it may seem, it's what I want, so if they're not selling it, they can fuck off.
I also generally find that after I have a decent punt, it's usually an itch I don't particularly feel the urge to scratch for another few weeks, keeping the overall price down. That's not to say I won't make an exception and get horny for a girl I really fancy who's only here for a few days before I'm normally due another punt, but even if something appears that on paper I'd normally jump at the chance for, I simply don't bother if I don't feel the urge.
In other words, if you constantly remind yourself that punting is no more than a basic bodily need - that you unfairly need to pay for purely due to the urges nature has built you with and the temptations society dumps on you - you should find you're far better at keeping your dick in your trousers and therefore hand out your pocket...