The Gumtree Ads terms and conditions make it clear that you cannot offer sexual services; similarly salacious photographs aren't allowed so that is why on Gumtree you can regularly see pictures of massage benches, bowls of flowers, statues of Buddha and the like and why the "no sexual service" rider is given at the bottom of the ad. Similarly on the phone whilst some places are specific about what services are on offer, others will merely repeat the "no sex" mantra. After all they have idea who is on the other end of the line - how many times have we read about "seedy massage parlours" when the local paper has nothing better to write about.
Your best policy is simply to check on here.