The Brittannia chain of hotels have been in the news as they're popular with sex traffickers, this probably explains the change in policy
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There's been previous threads about this both here and on UKE
One of the midlands police forces put an enforcement notice on their local Britannia to force them to get ID from all room visitors. Police simply got pissed off with the number of prossies there. Britannia seem to have taken the notice and applied it to the rest of their hotels.
If you do want to visit a girl in a hotel its good to have a reason for being there.......being a call-out computer engineer is a good one. Businesswoman called out of the blue asking you to come and fix her laptop, sorry you don't know her name
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here's the detail about the police enforcement
External Link/Members Onlyseems there were worries about underage girls.
Its noticeable that girls now seem to totally ignore the two Britannia chain hotels in Blackpool - the last EE girl in either was well over 12 months ago
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another tip is to arrive early and go straight to the bar
get a coffee or soft drink, sit down in the bar and suss the place out for 20 minutes or so before you try going to the room. Gives you a chance to get your bearings, and deflects reception's attention