I am a very slender woman on the low end of a healthy BMI... but I have had children and my stomach is not very pretty. I don't like it and I worry that punters are looking at the wrinkly skin and thinking "ew." I am considering getting something like a corset for that. I would take it off if asked but, yeah, I would feel much better if it weren't on view.
For some men, getting totally naked really matters. For others, it's not a big deal.
One thing I won't do is get my hair wet in the shower with a client. It's a huge pain in the arse to style my hair (I have it straightened in the salon) and I'm loathe to mess it up. For all I know, this is something some punters absolutely expect. But I'm not going to put it in my profile because it would just sound sort of prudish or negative.
I accentuate my positives and let the rest go.
What Sparkley said above about not all punters leaving happy is true for me, as well. I honestly want to make my clients happy. It's not always possible to do that. Some of them bring their own negative issues (shame, I guess) with them. I can't really help them. I am always polite. I am always looking to please. But I can't make every single one of them happy.
I have read the negative reviews on here with great interest. As far as I can tell, I am not guilty of any of the things that are mentioned in them. For example: being a slobby chav, having a messy or scary flat, not being the girl in my photos, refusing to do the things advertised (although I did tell a man with smegma caked under his foreskin that I wasn't going to do OWO and why. I think that's utterly fair.) I suppose that someone could meet me and say that I wasn't very enthusiastic or that I seemed disinterested... there have been clients where being polite and not shoving them away from me has been a challenge. My DFK may be less spectacular if the client has really foul breath. So... the day could come when I get negative feedback or a bad review from someone who just made it difficult to deliver the service I want to give. But I am an honest and sincere person and I always do my best.
Conversely, I have had clients who have really turned me on and I've done things like suggested anal (not something I advertise) or had a massive screaming gushing orgasm. They could write a glowing review that would lead you all to believe that I'm a squirter who loves it up the arse. That would be misleading.