These are some characteristics of good profiles:
* Enough info in the profile so that the likes list is in full view. Space fillers also work. Otherwise, the likes list has to be scrolled through, which is annoying.
External Link/Members Only* Honesty regarding services, extras, etc
* Only includes info relevant to punters. Useless information wastes punters' time to scroll through it.
* Include normal hours of availability.
* Include enough photos so that appearance can be discerned. Photos should be reasonably recent and not modified/photoshoped. Again, honesty.