Whilst I tend to punt in my own locality, i have asked some 'seasoned reviewers' on here for some advice and even recommendations when the local pickings are low, or im travelling to a different area for work.
Its nice to see who has a good track record, and similar likes to myself, by way of service and appearance in a WG. Its also useful if a girl is about to visit your area, and has been reviewed in other areas previously.
Not overly fussed by how flowery the review is, just like to extract the pertinent points, and make an assessment from that. Indeed I have been guilty of writing fluffyesque ones myself previously, but they tend to be from the better, more enjoyable punts, and its nice to relive the experience.