As others have suggested, there's been a big shift of lasses from AW > Seeking & other Sugar Daddy platforms. For various reasons, said shift has been especially sharp in Portsmouth. For an AW orientated punter based there it might mask the large increase in overall sex work. Some might find the numbers interesting:
Portsmouth 2012AW Brit signups: 30/year *
Seeking signups: 12/year
Portsmouth 2019AW Brit signups: 4/year
Seeking signups 215/ year (& this is just student from Portsmouth Uni, I see the Vice Admiral found 364 overall)**
* 30/ year is partly a guesstimate, though it's based on a conversation I had with the good Vice Admiral himself a few months back.
** You can see here that Portsmouth Uni currently has the UK's 2nd highest sugar babe population:
External Link/Members OnlyThe link also tells us there is over
two million UK sugar babes in total.
( btw, in several earlier years, Portsmouth was the number 1 uni for sugar babes, e.g. see
External Link/Members Only )
Looking UK wide, the 2 million Seeking sugar babes dwarfs the approx 70,000 regular whores (AW, agencies, brothels, viva etc.) And seeking is just one of several sugar daddy platforms.
A big reason for the massive shift from regular whoring > sugar daddy platforms is the extent to which they give both sexes what they (typically) want.
The lasses only need to have sex with a small number of men, where (in theory at least) they are more likely to have an emotional connection than with regular punters.
Punters generally get better value then with AW. Actual value for sugar daddies varies hugely by individual. You get some fluffy white knights who pay over 5k / month just for platonic dates. And you get some newbie sugar daddies who waste hundreds of hours of time before they get any sex. But among punters who've learnt how to work the platforms, there are many who on average pay ~£500 /month for something like 12 hours sex + 20 hours of young female companionship. And it's often much better sex for those who like submissive GFE type sessions.
Overall, the figure I keep hearing is that about 1 in 5 UK lasses are now doing some form of sex work. Whereas back around 2005, it was probably less than 1 in 20. Big reason for this huge rise is the frequency with which sex work is now discussed as a money making option on university & college campuses. Another reason is the wider rise of the platform economy - "everything that can become a platform, will become a platform". Yet another wider reason is the increase in student debts, along with other changes in the economy this last 10 years, especially as they pertain to young people.
Here's an estimate as to how contemporary UK sex work is spread among the different sectors, in terms of revenue earned:
Traditional whoring: (includes AW & agency meets) 20%
regular e-whoring (camgirl etc.) 10%
speciality e-whoring (selling used knickers, etc.) 5%
Sugar babes: 65%
( Almost all the e-whores just do it as a side hustle. Except for a few super stars, it's hard to make a good living doing this. Some of the e-girls out there aren't female, and not even trans, just skint web users trying to scam...)
Lastly, perhaps the most interesting question for members of this forum. If the supply of sex workers has risen sharply over the last decade or so, why haven't prices fallen. We punters know that on average our disposable income hasn't been rising sharply, & few of us consider that punting has became more acceptable.
Two answers to this. AW prices seem to be an example of what economists calls a "sticky price." i.e. they don't rapidly adjust to balance supply & demand. This is partly due to emotional reasons - some lasses see their price as a reflection of their self worth - and they don't like to charge less than similar lasses. There's the (partly false) belief that higher prices get you a better class of punter. And as happens in most competitive markets, lasses that under cut the market rate occasionally get attacked (at least criticised) by others.
Second answer is that prices are going down - just not on AW. On the sugar daddy platforms, where the girls have less visibility on what their peers are earning, the various reasons for 'sticky prices' don't apply. My guesstimate is that effective hourly earnings have fallen from ~ £80+ /hour back in 2010, to as little as £25 / hour today (though again this is going vary massively from girl to girl, with the lucky ones earning over 10x that rate.)
As to the most interesting question of all, whether regular punting prices are going to follow suite, I don't know.
There's talk of lasses finding an increasing number of 'sugar daddys' turn out to be abusive 'wrong uns' , so perhaps if the platform operators don't get a handle on that, the shift towards Seeking & the like might eventually reverse.