People will (very) slowly start to catch-up on what I've been saying for months.
We are in a bubble, the boom, before the bust.
There simply are not enough big whales in this market and many others to sustain the inflation of prices. Of course there will always be a percentage of people isolated from financial shock, but the vast majority of people will be much worse off in real terms this time next year.
We are already seeing discretionary spend being sucked from the economy, a recession isn't far away at all. Unfortunately the coming recession won't see inflation back to target in the near term due to commodity pricing, so the continued squeeze on the average person's spending will be very harsh.