Fwiw, and without having met either of them, I think that when Dani & Sienna write that it's just a job, they write from the perspective of "sorted" Indies, who can treat it as such.
I remember one of my Regulars once telling me that, there were times when she may not have felt like working but that, if she'd seen [e.g.] a nice pair of shoes in a shop window then got a call to see if she was available, she'd often think, "Well, at least that hour will more than pay for those shoes."
I can't imagine that many of our EE visitors see it like that, though.