Thanks for posting, this is interesting to know. It did take me by surprise to see that Adam and Eve's had closed when I walked through Old Market recently. The parlour was not a pleasant venue by any means, although I did have one surprisingly good punt with a Romanian girl there around eight years ago.
Even if the replacement parlour is going to be more of a budget option in the vein of its predecessor, I hope it changes gear somewhat and forgoes the temptation to use that loud, vulgar advertising and signage. Utterly repellant as a potential visitor on a main road, and doesn't lift the tone of the area.