Mabe I'm being thick or maybe you have missed the first sentence in that paragraph?
Several recent studies have been conducted on the gender differences and personality traits of BDSM practitioners
i.e. not general population but people who practice BDSM. Also, from the bit of the article you can read without paying it suggests their "study" involved interviewing 9 doms and 11 or 12 subs (can't remember the exact number) ... so not so much a study as a chat at a party ...
You're not being thick but perhaps you're not interpreting the info like a scientist would. The study included semi structured interviews with only 21 people, in an attempt to gain insights not available from the raw numbers. But the 88% stat was obviously derived from a wider pool.
Here's another 'study' for you, derived by surveying 1000 women from the general population, which found
'a full 91% of respondents said it clearly: They wanted a man to take charge in the bedroom." External Link/Members OnlyGranted its not a formal academic study, but the guy who made it is a well regarded researcher in the field.
I'm going to reply further on this as Im not here to engage in technical debate. Just want to learn about the hobby & if I can make the odd contribution that's helpful to other punters. Our chat here is possibly already becoming boring to most....
Just to clarify though the last thing I'm trying to argue is that old fashioned gender stereotypes are correct. Or that most women can enjoy hardcore BDSM. As above, my opinion is
* only a tiny minority of men & woman enjoy hard core BDMS
* but a large majority of women enjoy being mildly dominated / the man taking the lead, as long as its done with a little caring.
* possibly all men, and certainly at least a large minority, can enjoy being submissive too. Both sexes can probably enjoy both sides.
* when done well without going to extremes, the dom/sub dynamic can be a good intensifier for sexual enjoyment for both the man & woman
I don't think Im saying much that conflicts much with what more knowledgeable folk on the scene have said, like Ali Kat. My central point was to suggest learning how to be at least a mild dom can pay off nicely for punters.
On a personal note, while so far I've always been a mild dom, I'd love to try being a sub. But being dominated by someone that doesn't care about me doesn't appeal, so not tempted to punt with most dominatrixes. And while a couple of my few civvie gfs have joked about switching, none of them actually went through with it, despite encouragement. From my research, StormyLondon comes across as being an unusually caring person, so maybe some time I'll try to book a sub session with her. If so I'll of course review!