I have actually told them my opinion of what UKP is about, i.e. it lets us share information on the punting industry, mistakes to not make, and certain types of profiles that look clear to avoid, scammers etc.
I tell them often that just as the fact there are many bad punters, timewasters etc. there are terrible unprofessional service providers, bait and switchers etc. and this site helps us to avoid such people.;
That there will always be some who join a site and troll it or post bad reviews (inaccurate, false etc. rather than negative reviews) and these people are usually sussed out quickly and banned, but in the whole it's a good site, and good for genuine, professional escorts who do a good job and will generally generate a lot of positive reviews, often inspiring more members of the site to go and visit them.