Some people like to complain but at the same time don't want anything to change.
I'd like them to have a map search mode, not all that different to that sex map site covering Prague -
External Link/Members Only They need to simplify the heck out of the site. They probably have all the necessary metrics that show where people click and which parts of the site people aren't bothering with. Just get rid of the dead weight.
The elephant in the room is that PG scams actually make AW money. I don't think anyone expects them to try and put a stop to such activities, but here's my suggestion anyway; New Escorts would need a minimum of, let's say 3 feedback from legitimate punters (who also have more than 3 feedback) before they're allowed to sell anything (knickers etc.) and have a private gallery on their profile. When they eventually do have their own PG, they can only charge .50p. When they reach a feedback of 10 for example, they can add more pics and charge slightly more for access. There has to be a tier system that rewards those who use the site properly while not discouraging new users.
I think a big attraction for said new users would be that the site takes its users seriously enough to run things properly, and if they play by the rules, they'll get more out of it. That also means they'll get a bigger share of their earnings from PG, chat and cam work.
Authentication and privacy are probably the main areas of concern for us lot. I don't think they can do much beyond the multi-step log-in without infringing on our anonymity. But I'd like to see every escort having to verify themselves in some way or another, be it a photo or a phone call. Just enough to make it hard for Sergei's to set up hundreds of accounts in an afternoon. This is for both the escort's safety and the punter's.
I'm not even going to mention VR.
The thing is, if they become really, mind blowingly successful, Mumsnet will start a smear campaign the government may step in.