I'm not convinced he even lit the correct end, you can see him turn the damn thing over immediately before he lights it. Unbelievable. But why is he even lighting it in the middle of a busy public thoroughfare anyway?
We often complain about the 'nanny state' here in the UK, signs above hot water taps saying 'hot water can hurt you' and the like, but yes, there are people like this among us, and apart from killing themselves, they can also be a danger to other, innocents.