I've often wandered the same, but plenty advertise it so it must be relatively popular!
More money than sense, if you ask me.
Plenty advertise it because there was a flurry of TV progs and mag articles about it a few years back so everyone jumped on the bandwagon. What MANY of the ladies who advertise it ACTUALLY want is a sugar daddy(s) or gullible mug(s) or admirer(s)/fan(s) to like them (usually just physically) so much that the guys send them money and gifts for doing literally nothing but looking pretty. They are wrongly advertising findom, but also the guys are now confused and call themselves finslaves/finsubs when they clearly are *just* submissive wanting to be "owned" online for a small amount of time (ie: paying for a wank on cam) or *just* want to give a pretty girl a gift.
What findomming actually is: Financial Domination. That is dominating the man via his finances. It's not "gimme all ur money NOW cos I iz worth it". It's a power exchange. Money (and the lack of or handing over of it) emasculates the man and makes him feel more submissive. Giving to his Mistress (the one who "owns" him) pleases him, gives him a rush, gives him a hard on. Findomming from the point of view of a WG is actually a lot of hard work. Finsubs/finslaves are usually pretty needy, demanding your attention, boundary pushing, contacting you when they have an erection (which seems to be rather a lot when you're not allowing them to cum), and thanking you when you tell them to go for a cold shower. Ten mins later they're back, needing you again. You get emails and texts in the middle of the night, and they thank you for telling them to fuck off and put an ice pack on it.
There are lots of different ways of findomming, generally ladies will employ one, two, maybe three of them depending on personality and how good an actor they are. Ripped shamelessly from a FetLife writing (PM me if you want to read the whole article and thread) there is: The Banker or Accountant, The Siren, The Gangsta, The Deity, The Owner, The Pro....and myself I would add The Mother Hen (cos that's often how I play it, it comes more natural to me). All of these mean you have to get to know your sub, get inside his head, find out what makes him tick, what makes him excited, all about his life, his finances, etc. Then deploy your findom onto him via tasks, tease & denial, sub games, promises of future games, meets for coffee etc.
It's certainly not for everyone, and it's probably THE most misunderstood/not understood at all kink. But anyone who's into D/s, domination, BDSM etc will know that power exchange is normal, that it is normal to enjoy the D/s dynamic, and everyone has different scenes they enjoy or don't like at all. For example: I don't get how a (domme) woman could repeatedly stamp on a (sub) man's testicles and enjoy it, or how a (sub) woman would enjoy having her face slapped or spat in. (Neither do I understand how anyone would enjoy being fisted, nor any kind of hardsports!!). Findomming is just another way to play at D/s.
So, that's my (limited) knowledge of Findom. I can honestly say that 99.99% of guys who *think* they are finsubs/finslaves are
not (
they are freeloaders who get off on TALKING about giving money without actually doing so <<< that's a whole different kind of special snowflake), just as the majority of ladies who *think* they are findommes (and it's easy money) are not.