Why do they do it?
Fuck knows!
During my illustrious punting career I've heard enough fairy stories to keep J.K Rowling busy for a thousand years. The limo's, the exotic holidays, the wining and dining at Michelin star restaurants, the 'supermarket sweep' trips to Harrods, the bags of cash, the CEO's, the premiership footballers and their club owners... blah, blah... fucking blah.
I met one who talked herself up in such a positive, generous, life affirming way that, even if fractionally true, she'd make Mother Theresa look like Maxine Carr in comparrison.
Women eh.