It looks like the aw devs have been busy! I found it while browsing a profile and clicked on the link below the contact info.
External Link/Members Only(click on random example to see it in action)
It basically takes the info from a girls profile and makes it into a standalone website. So all the profile tabs, gallery, interview etc are pages on a website.
I suppose it serves the girls who are on aw as well as other advertising platforms (vivastreet, CL etc)
Not sure if this will have any benefits for the punters though