I usually read:
- London section.
- Forum's darling neutral/negative reviews. Make the popcorn and read all the further comments
They are surely interesting.
- quick read of the darling's positives.
- reviews for prossies in my HL.
- as other said, reviews from members with similar tastes (DT, anal, oral specialist, PSE or GFE with good look).
- quick check and read of other reviews to find new additions for the HL or to update the Wiki lists.
On the contrary I usually open but don't read the reviews for massage only providers and when the location is too far for me (South London) with few exceptions.