Jordan Peterson summed it up well on one of his talks/books.
Women are the natural 'Choosers'.
Women choose what qualities they want their children to be, its a natural process and the ratio is always skewed.
Even if you watch the nature shows the top animal (lion) gets to slot all the lionesses, the lower level lions don't stand a chance!
So its imbedded.
The only time I've seen it the other way, was a film called The Gigolos, which is a cool London 90's film about guys who take old ladies out to the Theatre, wine and dine, then give them a bit later on. . .so that's probably the best angle, if you have the stomach for it, older rich ladies!
Also women don't only find looks attractive, they value many other features.