Agree, it's a strange approach, attacking your customer base. By far the majority of punters must be aware of UKP even if, as most do, they just lurk and read. After in a number of years running a business myself by far the most valuable feedback is the negative stuff. If you listen to that you can improve, the rest is just hot air and platitudes.
Her mate Alesha is lovely. A bit on the cuddly side but very pretty, friendly and a great snogger.